Publication Defines Luxury Living, Advertising
RISMEDIA, March 7, 2007-To buyers in the high-end home market, cost
may not be the first consideration; often an afterthought. These buyers
shop for homes similar to how shop for shoes, wine and their fifth
car-with brand name, quality, and image in mind. Distinctive Homes
magazines, published by Harmon Homes, target that market. Utilizing
various distribution channels, targeted mailings, Internet sites,
and specialized locations such as luxury car dealerships, elite business
centers, and other areas, high-end buyers often find the upscale home
of their dreams within these publications.
"Distinctive Homes magazine is our premier publication; it is
the ultimate media outlet for luxury listings and high-end home buyers
know our name," explains Dave Mangold, vice president of business
development for Harmon Homes. "The magazine's style and sophistication
combined with our company's technology and distribution channels allow
us to provide a total marketing solution for real estate agents marketing
"Luxury," an experience that is marked by exclusiveness,
coupled with "home," the traditional abiding place of affections,
combine to embody the style of Distinctive Homes. Distinctive Homes
publications offer portfolios of luxurious homes, showcased within
glossy pages for listings, those interested in moving into the luxury
market, or connoisseurs to the luxury home sale business.
Distinctive Homes advertisers receive a digital replica of their
publication online at the eBooks site, eDistinctHomes.com. eBooks
provide added listing exposure and are an effective way for luxury
buyers to search for homes in different parts of the country.
Advertisers also get their listings on HarmonHomes.com and Homes.com
as a complimentary service to their advertising package. Distinctive
Homes' customers benefit from over three million visitors that HarmonHomes.com
and Homes.com draw every month, according to Harmon Homes, plus listings
on these sites flow to major sites like Google, Trulia, and Oodle.
The total integrated marketing approach ensures that no matter where
the luxury buyer is looking, they will see listings.
All Distinctive Homes publications are targeted to a luxury-oriented
demographic audience, maintaining the upscale format by accepting
only real estate listings priced at 1.8 or more times the median home
price in any given market. Only available in select cities, there
are a limited number of openings for each publication, and only the
most qualified advertisers make the cut, according to Harmon Homes.
For more information about Distinctive Homes, visit www.HarmonHomes.com
and www.eDistinctHomes.com, call 1-877-9-HARMON, or e-mail results@HarmonHomes.com.
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