Americans Choose American When Dining Out
RISMEDIA, Oct. 17, 2007-American adults have their choice of many
different cuisines when it comes to eating out. From pasta to burritos,
the choices are almost endless. But what do Americans choose when
eating out? American food, of course!
Over one-quarter (28%) of U.S. adults say American food is what they
are most likely to choose if they had the choice to go out to a restaurant
and eat one type of food. Just under one-quarter (22%) say that they
would most likely choose Italian while 17% would choose Mexican while
16% would choose Chinese if they had the choice to go out to a restaurant.
Japanese is the next choice as seven percent say they would choose
this type of cuisine. Much further down the list are Indian (2% say
they would choose) and then French and Middle Eastern cuisine (1%
would choose each). Finally, four percent say they would choose another
type of food.
These are some of the findings of a Harris Poll of 2,392 adults surveyed
online between September 11 and 18, 2007 by Harris Interactive®.
Americans in all regions know their preferences. One-third of Southerners
and 27% of Midwesterners stick with American food. In the East, almost
one-third (31%) say Italian food is their top choice while over one-quarter
of Westerners (27%) pick Mexican. Japanese cuisine also gets a spike
in the South as one in ten Southerners (10%) say it is their top choice.
When it comes to age, there are also some differences. For Matures
(those aged 62 and older), American is tops as two in five (41%) say
it is the food they are most likely to choose. Both Baby Boomers (those
aged 43-61) and Generation Xers (those aged 31-42) also keep American
food as their top choice (28% and 25%) respectively. But for Baby
Boomers, Chinese moves into third place as almost one in five (19%)
say it is the type of food they are most likely to choose. For Gen
Xers, Mexican becomes their second choice as one-quarter (24%) would
choose this type of cuisine. The youngest group, Echo Boomers (those
aged 18 - 30) have a different top choice as 23% of this age group
would choose Italian food followed by one in five (21%) who say American
Education also shows some differences. One-third (34%) of those with
High School of less education are most likely to choose American food
as would 26% of college graduates. One-quarter of those with some
college education (24%) and with a post graduate education (25%) say
they are most likely to choose Italian food when they go out to a
This Harris Poll® was conducted online within the United States
between September 11 and 18, 2007 among 2,392 adults (aged 18 and
over). Figures for age, sex, race/ethnicity, education, region and
household income were weighted where necessary to bring them into
line with their actual proportions in the population. Propensity score
weighting was also used to adjust for respondents’ propensity
to be online.
All sample surveys and polls, whether or not they use probability
sampling, are subject to multiple sources of error which are most
often not possible to quantify or estimate, including sampling error,
coverage error, error associated with nonresponse, error associated
with question wording and response options, and post-survey weighting
and adjustments. Therefore, Harris Interactive avoids the words “margin
of error” as they are misleading. All that can be calculated
are different possible sampling errors with different probabilities
for pure, unweighted, random samples with 100% response rates. These
are only theoretical because no published polls come close to this
Respondents for this survey were selected from among those who have
agreed to participate in Harris Interactive surveys. The data have
been weighted to reflect the composition of the adult population.
Because the sample is based on those who agreed to participate in
the Harris Interactive panel, no estimates of theoretical sampling
error can be calculated.
These statements conform to the principles of disclosure of the National
Council on Public Polls.
For more information, visit www.harrisinteractive.com.
real estate articles