25 Point Residential Real Estate Marketing Plan

1. Place your property on the Southeast Florida Regional Multiple Listing Service.

2. Advertise your property on a minimum of 25 different real estate websites (used by buyers all over South Florida, as well as buyers nationally and internationally), including Realtor.com, Home Advisor, Florida Living, Yahoo!, and Miami Herald Home Hunter. Complete list of websites to be supplied at seller's request.

3. Advertise your property on www.AlexShay.com, one of the highest ranked, award winning real estate websites on the internet, which appears in literally hundreds of directories and major search engines, such as Google, Yahoo!, AOL, and MSN, to ensure maximized presence on the internet. AlexShay.com is a member of the Yahoo! Directory, DMOZ and the Google Directory, and has a large and ever increasing presence on the internet. The website is presently at the very top of searches for finding real estate in Miami, and the surrounding South Florida community.

4.Market your property with an enhanced "Showcase" listing on Realtor.com, which is the world's largest database of real estate for sale, as well as the official site for the National Association of Realtors®. Your "Showcase" listing will consist of photos, a virtual tour, and professionally written text, describing all of the most relative and appealing features of your property. Results of the number of viewers of your property will be presented upon request.

5. Direct mail your Property Brochure to area residents and the surrounding community.

6. Target market your property to financially capable European and South American prospects.

7. Market your property to the public through the very popular and highly ranked Miami Real Estate Blog , and to Brokers and Agents through Integrated Realty Information Systems.

8. Market your property to Brokers, Agents and the Public through MLX Professional.

9. Distribute your property information to select Brokers and Agents, dealing in luxury waterfront property on Miami Beach, and all of Southeast Florida.

10. Network other Realtors on a daily basis, by direct phone calls, faxes, email, and direct mail.

11. Prepare Professional Photos of property to be placed on internet sites.

12. Prepare a Professional Virtual Tour of property, to be exhibited on the Web, and also to be mailed or hand delivered to selective buyers, as well as to top producing sales agents.

13. Prepare a Professional Photographic Tour of property, complete with commentary, and including a slide show, to be exhibited on the internet.

14. Prepare a Full Color Brochure of property to be distributed to specific target markets and areas, as well as potential buyers.

15. Create Market Activity for property by constant contact with the Top Producers in Miami, Miami Beach, and surrounding areas.

16. Present your property to past, present and future prospects interested in your type of property, area or price range.

17. Prepare a Press Release regarding your property, for media distribution, when warranted. A press release of your property will be submitted to a very large wire service for public distribution, and your property information will be distributed to literally thousands of journalists dealing in real estate information, and to hundreds of media outlets, as well as thousands of businesses, real estate brokers, and entities, involved in the real estate business.

18. Place classified and display ads for your property in local Newspapers such as the Miami Herald, Sun Sentinel, Sun Post, Miami Today, Business Monday, The Islander News, Aventura News, Coconut Grover, Coral Gables Gazette, Pinecrest Tribune, New Times, Brickell Times, Weston Community News, Hallandale Digest, Parkland Gazette, Ft. Lauderdale Hi-Riser, South Florida Business Journal and Daily Business Review.

19. Market your property via an intensive email campaign. Property information, including color photos and virtual tour will be emailed to over 2000 real estate offices and agents dealing in South Florida real estate, and luxury waterfront homes.

20.. Be available to assist you and your potential purchaser(s), on a 24 hour basis.

21. Assure continuous effort to promote and market your property

22. Keep you informed regarding showings, inquiries, and overall activity.

23. Have one or more for sale signs installed on property.

24. Hold a catered "broker's open house", so that all agents dealing in your type of property can preview your home at the same time.

25. Hold open house at the request of owner.

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