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25 Point Residential Real Estate Marketing Plan Checklist


1. Place your property on the Southeast Florida Regional Multiple Listing Service.

2. Advertise your property internationally on hundreds of different real estate websites.

3. Feature your property on alexshay.com, one of the highest ranked real estate websites on the internet, with a long term, established, verifiable worldwide presence. 30% of website visitors are from foreign countries including Canada, Brazil, France, The United Kingdom, Germany, Spain, Russia, and others. alexshay.com is at the very top of searches for finding real estate in Miami, and the surrounding South Florida community.

4.Prepare a Professional Virtual Tour of property, to be exhibited on real estate websites, as well as mailed or hand delivered to selective buyers, and top producing real estate agents.

5. Direct mail your Property Brochure to area residents and the surrounding community.

6. Target market your property to financially capable European, South American, Brazilian, Chinese, Russian, and other international prospects through foreign advertising, direct phone calls, and extensive emailing.

7. Market your property via an intensive email campaign. Property information, including color photos and virtual tour will be emailed to more than 4,000 real estate offices and agents.

8. Market your property via an intensive social media campaign using all of the social media to sell your property, including Twitter and Facebook, as well as YouTube, GooglePlus, Pinterest, Tumblr, and Dailymotion, to name a few.

9. Place classified and display ads for your property in local Newspapers such as the Miami Herald, Sun Sentinel, Sun Post, Miami Today, Business Monday, South Florida Business Journal and Daily Business Review and others.

10. Network other Realtors on a daily basis, by direct phone calls, faxes, email, and direct mail.

11. Prepare Professional Photos of property to be placed on internet sites.
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12. Prepare a Full Color Brochure of property to be distributed to specific target markets and areas, as well as potential buyers.

13. Prepare a Press Release regarding your property, for media distribution, when warranted. A press release of your property information will be submitted to a large wire service for public distribution.

14. Distribute your property information and brochure to select brokers and agents, who deal in luxury waterfront property in Miami, and all of Southeast Florida.

15. Create Market Activity for property by constant contact with the Top Producers in Miami, Miami Beach, and surrounding areas.

16. Market your property to the public through the very popular and highly ranked Miami Real Estate Blog to thousands of brokers and agents, and internationally.

17. Advertise your property on media websites such as Premier Guide Miami, Miami's foremost online entertainment and social lifestyle magazine.

18. Market your property through MLS Fusion via an advanced referral system.

19. Present your property to past, present and future prospects interested in your type of property, area or price range.

20. Be available to assist you and your potential purchaser(s), on a 24 hour basis.

21. Assure continuous effort to promote and market your property.

22. Keep you informed regarding showings, inquiries, and overall activity.

23. Have one or more for sale signs installed on property.

24. Hold a "broker's open house", so that all agents dealing in your type of property can preview your home at the same time.

25. Hold open house for the public, at the request of owner.

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